Thank you to the more than 100 readers who sent me an email alerting me to the news. Many asked if I had something to do with the lawsuit. Not directly, but I'm guessing that the plaintiffs submitted into evidence the Scientific American column featuring my blog post on Airborne's deceptive marketing.
And now that there's a scandal to report, suddenly people are paying attention to the experts. "Have you heard?" "It's all over the news." "Omigod! I can't believe it!" "It's true, I saw it on E!" The very pop science that elevated Airborne to a billion dollar company is now sending this rocket crashing back to earth. Here's what a popular Hollywood news site reports:
"There's no credible evidence that what's in Airborne can prevent colds or protect you from a germy environment," David Schardt, a nutritionist at the Center for Science in the Public Interest, said in a written statement this week. "Airborne is basically an overpriced, run-of-the-mill vitamin pill that's been cleverly, but deceptively, marketed."
We feel lied to!!!!!
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