But for those entrepreneurs who consider sharing their dreams with us, we need to share our story with them. As early as 1998 we published a web site celebrating our entrepreneurs’ successes (and lamenting our failures) in a graphical motif that evoked our turn-of-the-19th-century roots. Since then, BVP.com incrementally sprawled, as web sites do, into an aging maze of unmarked avenues and back alleyways. Pre-occupied with our portfolio companies’ online presence, we neglected to renovate our own internet lobby.
But recently we crossed the point where we invest more venture capital internationally than we do domestically. Engaging new communities of entrepreneurs curious about our practice, we asked our IT Director Fred Shilmover to streamline our web site with 21st century technology and a Googlish respect for the web user.
With help from web designer Twig Gallemore, we crafted a tight site map around three simple menu options (TEAM / PORTFOLIO / CONTACTS) and filtered portfolio search options, to deliver quick answers. But to satisfy the entrepreneur who wishes to stroll around and browse, we also incorporated sliding photo albums in the header, as an alternative navigator through our history, team and offices. (Technical kudos to Flash god Erik van der Neut.)Flock!), much of our content lies hidden from search engines, and we still need to redirect many links.
But I think that the newly launched www.BVP.com achieves our design goals. Do you agree? Is it what you’d want to see from your venture capital partner?
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